10 Tips for a Squeeze Page That Converts

Source: Brunkfordbraun

If you’re trying to make it in the internet marketing world, then you have probably heard many times the importance of building your list. Spending time, energy, and money driving traffic to a squeeze page that fails to generate an adequate number of leads can be frustrating. Here are 10 tips to help you build a squeeze page that actually converts.

1. Headline – The headline may be the most important part of your page, so spend some time on it. You want a major benefit to be included in the headline. You should consider split testing these to see which is the best at grabbing a person’s attention.
2. Offer Something Free – Your prospect is unlikely to hand over his email address unless he thinks he’s getting something valuable in return. You might give away a free report, a free ebook, a free video, or a free audio. It’s a good idea to include a picture of the item that you are giving away so that your prospect knows exactly what he is getting. Make it as valuable as you can so that he won’t be able to resist getting his hands on it.
3. Bulleted Benefits – You should list all the benefits of your free product and all the benefits of subscribing to your list. The best way to communicate these benefits is through a bulleted list. Most people won’t spend too much time on your squeeze page, so you want to present everything in as concise a format as possible.
4. Highlight and Bold – Along the same lines as the bullets, you should highlight or bold the most important emotion-inducing words. This way those words will jump out at your prospect even if they weren’t reading the whole text.
5. No Distraction – Your squeeze page should be simple and clean, with no distractions. You don’t want to give the prospect any reason or excuse to leave your page. The only option should be to either enter his email address or to click the back button on his browser.
6. Call to Action – You should clearly tell the prospect what he needs to do. You might assume that it’s obvious that he should enter his email, but you can’t always assume that. Tests have shown that conversion rates are higher even if you go to ridiculous extremes like showing a big red arrow pointing at the opt-in box.
7. Don’t Be Greedy – Your opt-in box should ask for your prospect’s name and email address. It may be tempting to ask for their age, income, and the rest of their life history; but this will simply discourage them from opting-in.
8. Guarantee Their Privacy – Almost everybody nowadays is weary of giving out their email address to strangers. We have all been burned by spam too many times in the past. A simple guarantee that you will never sell or spam your prospect’s email address can give you a higher conversion rate.
9. Use the “Submit” Button Wisely – Does the submit button on your opt-in form simply say “submit”? If so, you’re wasting valuable real estate. This is a great time to remind the prospect of the benefit he is receiving by subscribing to your list. Consider replacing the default text with something like “Yes! Send the Free Report”. This can help retain prospects who may get cold feet at the last second.
10. Look Professional – Finally, you want your page to look professional. You are less likely to get an email address if your site looks like a kid threw it together. Although it should be simple and clean, it should look like the site of a real business.

Your squeeze page is one of the most important parts of your business. It is usually the first time your customers will come in contact with your business, so you want to make a good impression. If you implement some of these tips, you should be able to achieve that and to increase your conversions.