Part 4 of the “A to Z series of Esssential Blogging Tips & Tricks” – covering P to T.
P
PoD
Publish on Demand is the ability to have a publication (book, magazine, newspaper) converted from a digital to a hard copy upon request. There may be some time delays (in terms of printing) but storage of the pre-printed publications is not required as only a single digital form need be held.
Portals
Internet sites which aggregate or provide content on a variety of topics or which link through to more content. Ninemsn is a portal site, as it Yahoo!7. News Ltd is also a portal site (to the rest of the News Ltd family) while Fairfax [www.fairfax.com.au] is actually more of an index to the Fairfax suite of sites, rather than a portal (it does not provide information itself).
Prosumers
The amalgamation of ‘producers’ and ‘consumers’. Where as producers make original content (blogs, videos, load up photos, etc.), prosumers interact with this and comment on the content created, rather than just anonymously consuming it.
Prototype
Building an example of something so that you can see how it might work as a finished product.
S
SEM
Search Engine Marketing is paying for a preferential presence in search engine results.
SEO
Search Engine Optimisation is the manner by which websites embed specific information within the site to allow the site to be more easily found by search engines such as Google.
SEO is an art as well as a science and includes creating sites within a site to allow the sub-sites to be more easily found; applying rich metadata tags to a site; making arrangements with other sites to reference each other so they are more easily found, etc. SEO is designed to get around the theoretically impersonal nature of search by skewing the results in one’s favour.
SMS
Short Message Service is a mobile phone text message. Called ‘short’ as the message text is limited to 160 characters in length. The single most prevalent form of digital communication in the world.
Social media
The various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.
SMO
Social Marketing Optimization is a set of methods for generating interest (buzz) through the use of social media. This includes tactics such as RSS feeds, tagging (allowing people to Digg this), blogging and commenting or ‘feeding’ to create interest.
Streamed video
Video which is delivered in the form of a digital ‘stream’ – much like radio. It is not delivered as a file (download) but as a right-now form of video. Audio (notably from digital radio) can also be delivered in this format.
Subscription
Payment of a regular amount of money to gain/retain access to a service. Subscriptions may include a specific number of accesses, for example, a 20 access subscription would allow you to access a service 20 times in the relevant period. Many subscriptions are for unlimited access during the period.
Free subscriptions are common, where you provide your email address and get free site updates from your favourite sites.
T
Tagging
The ability for consumers to mark a piece of content, blog, website, image, photo, story, etc. as something they like. Tagging is similar to bookmarking, but social media tagging sites allow the tags on content to be aggregated (gathered together) to provide a ‘rating’ based on tags.
Text links
A form of advertising where the element to be clicked on appears as a link of text on the page. The line is hyperlinked to either another site or another page. In this way, it performs similar to a banner ad, but is displayed only as a line of text.
A type of short message service (140 characters) where all messages are passed into effectively a ‘stream’ of messages and the stream can viewed as a whole (unfiltered) or through seeing only messages from those one is interested in following. Replies can be made and direct (personal) message sent. The stream can also be viewed by special (hash – #) tags or by searching for a specific word. Often called ‘micro-blogging’, Twitter is more a ‘stream of comment’ than a considered piece of writing. Intensely presence (NOW) based and collaborative.
[Sources include The Writer's Guide]
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{ 1 comment… read it below or add one }
Great post! I like how you noted all the meanings of all terminologies used in blogging. This great list will be helpful to everybody who are new into blogging.
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