Not in any order and certainly not a complete list…of an initial 8 top reasons why posts will make or break your blog. Writers and blog owners beware.You are invited to leave your top 3 reasons (or more if you find yourself on a roll) why you think posts are so important to a blog’s success in the comments below.
8 Initial Reasons Why Posts Will Make or Break Your Blog
1. Search engines need content to index your site so web surfers who use search engines like Google can find your site. If you stop adding content to your site there is no incentive for search engines to keep sending their spiders to crawl your site and they may stop visiting as frequently or at all.
2. Your visitors may like one of your articles but will probably not come back if it looks like a one-hit wonder. You need to re-assure visitors that they are not the only visitor for the month or quarter, and that if they do bother to come back, that there will more quality offerings for them to read.
3. Content encourages readers to subscribe and return again – which gives you valuable traffic and it also gives people a reason to share your posts via bookmarking services such as StumbleUpon or perhaps by blogging about it themselves on their own site or in forums.
4. Your posts give search engines content to index, like a librarian catalogues books. If you only have a few articles about shoes for example but your site is actually about shoes, hats and bags, who is to know? You have to get all of your niche topics covered in as short a period of time as you can so you are indexed for the right reasons.
5. Get your pillar articles up. If you don’t know what a pillar article is, you need to do more research before launching your blog. Basically it is a feature article of 500 to 1,000 words or more that contains the keywords and phrases you want people to identify with your site. These are great quality articles that will cement your reputation.
If you don’t put your best quality up in the early days, chances are that early visitors probably won’t come back. If you have great articles – even just a few – then word and referrals will spread and your site can really take off beautifully.
Aim for at least 10 pillar articles. Pay someone to write them if you don’t feel you can do a good enough job yourself, you don’t have the time or you aren’t sure about Search Engine Optimisation (SEO) and want to get your blog off to a good start sooner than later.
You can always revise your posts and add more to them. Updating a post and even changing its date to a later date can ping search engines to consider the new content. Readers are generally compassionate when it comes to new blogs – for a little while at least – until you have had some time to get established. If you take 3-6 months to get established, it may hurt your traffic.
6. Target your advertising especially if using Google AdSense. The words in your articles will determine what ads are displayed on your site (usually with some not so obvious exceptions).
7. Your site will look like it is operational. Until you have sufficient content you may not get accepted into advertising and affiliate programs. If you look like a fly-by-night site that won’t be around this time next year or isn’t really taking the whole blogging thing seriously, you may not get accepted into Google AdSense and other advertising programs and many reputable affiliate programs.
8. If you want to sell your site quickly, then you need to get the clock ticking on when you opened your virtual doors, started posting and starting growing your traffic. WordPress shows in an instant how many articles you write each month since your launch and any potential purchaser will insist upon sighting your archives.
What Are Your Top 3 Reasons Why Posts Will Make or Break Your Blog?
Leave your ideas as a comment and let’s see how well we can convince newbie bloggers in particular. You can never stop learning. Come on then, teach me something new today…
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I have a reason from common sense: Posts is what makes my blog a blog and not just website.
Awesome post!
~Cheers
King Sidharth´s last blog ..Meditation Rocks gets facelift and Thesis
Some very sound reasons there. I particularly agree with the pillar article idea. Not sure I’d aim for 10 necessarily – it depends on how specific your blog niche is. It’s certainly quality over quantity.
I’d also advise having some sort of social bookmarking system near your posts, so people can share the article on their favourite blogging etc. websites.
Adam Silver´s last blog ..Acer monitors now available
Pillar article and frequent posting.
The higher your rank in google, it will be easy for people to search your blog.
Subsciber is another important thing. Just make sure visitor know that they can subscribe your blog.
lunaticg´s last blog ..Sea Life : Clownfish 1/2oz Silver Proof Coin
Irrespective of whether you are writing for your audience or the search engine, writing pillar contents frequently can help you establish yourself as a reputed blogger.
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Content encourages your customers to come back more often. Very true, I completely agree with you. Having fresh and relevant content is very important. Thanks for sharing this post with us.
Pillar articles make ur blog. Even if you post once or twice in a week you must make sure that you provide a killer post and promote them properly. I agree with all your points.
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I will not visit those blogs that not updated frequently. I think nobody does.
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Interesting! Thats pretty cool! You don’t mind if I come here more often and read your posts do you? I love to blog but only on good subjects. Like this one for instance! Can’t wait till you post something else.
Target advertising,Content encourages readers to subscribe and Get your pillar articles up are most important for making blog. Others points are also helpful these are at the most.
Am I missing something here? Aren’t blog posts the whole reason blogs were started?
Some bloggers forget this when they get caught up in designing their blog instead of paying money for somebody to do it for them. There is a huge element of Do-it-yourself (DIY) in blogging and the article writing often gets put on the back burner until design, marketing, server maintenance, research, book-keeping, etc is taken care of.